The Nigeria Football Federation has lauded the broadcast rights agreements reached by the League Management Company (LMC) with Sports Radio Brila FM and Megalectrics Limited, owners of Beat FM, Classic FM and Naija FM radio stations.
While Sports Radio Brila 88.9 operates in Lagos, Abuja, Onitsha and Kaduna, and is also a partner of the Nigeria Football Federation, Megalectrics Limited is based in Lagos.
NFF President Amaju Pinnick said: “The new broadcast agreements are laudable, and remain consistent with the vision of the NFF and the LMC to take the Nigeria league to new heights. You would recall the recent agreements the LMC reached with the Spanish La Liga and with IPRO Sport based in the UK. These are excellent moves geared towards repositioning Nigeria’s domestic football.
“I can assure all Nigerians that the NFF is very happy with the League Management Company (LMC), and all that they have done and are doing, and we support their every move just like all lovers of excellence do.”
The new broadcast agreements, which came into effect after the LMC signed separate Memorandum of Understanding with the media houses, will see the radio stations undertake live broadcast of NPFL matches and also produce twice weekly preview and review shows featuring interviews, analyses and public opinions on the players, the matches and the clubs.
The LMC stated: “Studies indicate that radio remains the most preferred medium of information in Nigeria and it is based on this that we sought radio broadcast partners to take this league which is a strong unifying platform for Nigerians to the people, most of who cannot afford alternative sources of electricity power.
“We welcome interests from other radio broadcast stations that have capacity to undertake live broadcasts of NPFL matches. The expansion of the NPFL reach is part of our vision to grow the brand, offer greater and extensive experiences of the matches through the media and also deliver value to the fans and sponsors. With the recent agreements, the NPFL is poised to add new target groups that includes the eclectic urban youth segment and those of the inner cities.”