At a simple but telling and historic event in Lagos on Tuesday, the Nigeria Football Federation and GAC Motor signed a partnership agreement that had all the components of a groundbreaking relationship. The union confers on GAC Motor the title of Official Automobile Partner of Nigeria Football Federation.
The momentous signing ceremony at the GAC Headquarters in Victoria Island, Lagos marked the first time Nigeria’s football governing body was having a remarkable partnership with an automobile company, and both the NFF and the fastest-growing automobile company in the country were delighted with the consummation of the union.
“We are thrilled to extend our partnerships with GAC as our exclusive automobile partner,” said NFF President, Mr Amaju Melvin Pinnick, as he exchanged mementos with Chief Diana Chen, Chairman of CIG Motors (authorized distributors of GAC Motor in Africa).
“This union moves us forward in our determination to become a self-funding Football Federation. We are happy to be partners with GAC because it is a fast-growing organization with a lot of qualitative and farsighted persons, just like the NFF. After our long and hard deliberations, NFF is convinced that GAC is our ideal partner, because of its long-standing history of premium partnerships and support tied to youth development in Nigeria.
“With its involvement in the Lagos City Marathon, Asaba Marathon, the AMVCA, The Voice and much more, this partnership is a pivotal step towards deepening an already-existing relationship between the brand and the sports industry.”